Wineries embracing social networking

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Wineries embracing social networking | July 8, 8:10 am   
  


"Over the past year, I've watched as wineries - especially those producing pricier bottles in posh spots like Napa and much of Sonoma - have been hurt by the economic downturn. The widespread trading-down phenomenon that's rocked the high-end wine market has left many with stagnant sales, dwindling wine-club memberships and inventories of unsold wine. But a few key players who have turned to social media and other viral digital tools to remain relevant and stoke interest in their brands are reaping the rewards. " Source: sfgate.com


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Tank: A receptacle for producing and storing wine. Oak and stainless steel are the two most popular resources out of which tanks are made. Also called a Vat.




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